Social Media 101: How to Organize Your Life (And Your Social Media Profiles)

By Monica on March 12, 2010

Hey everyone! My name is Monica Karkhanis and I am currently a sophomore communication major with a focus in public relations at the University of Maryland, College Park. This is my first semester as an intern for Think Talk and I am really excited to blog about social media and how it can help your career. Find me on Twitter and be sure to continue following ThinkTalk!

For the past couple weeks I have discussed how utilizing social media tools to further your career aspirations and development can be essential in your quest for a job. Then I realized, although I have several networking profiles, I have been neglecting some of my accounts. For example, I have had a registered LinkedIn account for almost a year, but I have only made five connections--two of which are college friends--and that according to my profile, I am still currently a sales associate for Pacific Sunwear in Frederick County.

Even though the information on my page was true at one point, letting get out-of-date can be misleading when potential employers and contacts come across your page. Although I am usually quite dedicated to keeping up with my social-networking accounts, I sometimes find myself overwhelmed with managing all of them- yet I’m not willing to let go of any of them!

On my pursuit to successfully clean up my profiles and get them up and running once again, (as a serious and proactive student), I came across a helpful blog to detangle my mess of social media websites, HOW TO: Manage Multiple Social Media Profiles. The author, Ben Parr, created a simple five-step guide to keeping your social networking profiles fresh, consistent and less tedious to manage.

Parr’s first step in refreshing your profiles is to first understand your current position. During this step you must uncover just how many social media profiles you have by checking usernames from websites like Funny or Die to LinkedIn and everywhere in between. Seems time consuming, but with this handy website called Knowem, all you need to do is type in your name and the site does all the work for you to locate long lost profiles. You may be just as surprised as I was when I discovered a link from an online journal I had when I was 13 years old on the blogging site, Xanga (can you say DELETE).

After you sort through the multitude of online social media websites that has your name attached to them, Parr suggests choosing your platforms realistically. He advises recruits to sign up for the most popular social networking sites, “regardless of whether you are going to use them all.” Parr’s theory in doing so is to prevent another individual being mistaken for you, thus protecting your personal brand and your identity on the Internet. Even if you do not plan to use them all, you can fill out your contact information and place links to the profiles you use the most.

Third, organize, organize, ORGANIZE!!! Parr recommends creating a bookmarks folder for the main social media services you use and filtering your e-mails so all of your notifications are sent to individual inboxes. If an e-mail and folder system is not for you, there are several others you can come up with, the most important thing is to find a system that works for you and stick to it.

The fourth step, which is also my favorite, is to automate and combine your profiles. Basically, use Internet tools that can update all of your social media profiles at once by grouping them together. Atomkeep syncs all of your accounts on to one social network to reduce “information redundancy,” making it easier to manage all of your social networking profiles. Atomkeep can be used with Facebook, LinkedIn, Twitter, Youtube, Digg, Google, flickr and an abundance of other websites.

Lastly, Keep it fresh. If you plan to use social media to brand yourself, you must continue adding new content – after doing so you can proceed to network! Parr’s article includes several mini tips on maintaining your online networking identity, so be sure to check it out!

"50 Social Media Icons" courtesy Ivan Walsh via Flickr Creative Commons